What are Emovart search intents?
Every time a visitor uses the search bar on your help center (or opens it with ⌘K), Emovart records the query. The Search intents view in your console's Insights tab turns that stream into a readable list: what people typed, how often, and — most importantly — whether the search actually found anything.
Each query carries one of two flags:
- Hit — the search matched at least one article. Your content vocabulary lines up with your readers'.
- No result — the visitor typed something and got an empty page. This is your content backlog writing itself.
No-result queries are the fastest way to find gaps in your knowledge base. If "cancel subscription" shows up ten times with nothing to show for it, you don't need a survey to know what to write next. Create the missing article in Notion, resync your site, and watch the query flip from miss to hit.
Hit queries are useful too, in a subtler way: they reveal the exact words your audience uses. If people search for "invoice" but your article is titled "Billing receipts," consider mirroring their wording in the title or description. Emovart search covers titles, descriptions, and body text, but speaking the reader's language keeps the best answer at the top of the results.
A simple weekly routine: sort search intents by frequency, scan the no-result entries, and either write the missing article or add the missing keywords to an existing one. Few insights pay off faster than this list.